hoodwink catalysis: PR, accounting firms clash over social media

Thursday, August 2, 2012

PR, accounting firms clash over social media - Long Island Business ...

by Claude Solnik
Published: August 2, 2012
Tags: accounting, accounting firms, consulting companies, Facebook, Finance, Four Square, LinkedIn, McKinsey & Co., Pinterest, PR, PricewaterhouseCoopers, public relations, social media, Technology, Twitter, WordHampton, YouTube

In a sign that Facebook, Twitter and other social media sites are becoming legitimate business tools, PricewaterhouseCoopers and other big firms are entering the fray to help companies monetize traffic there. PwC and McKinsey & Co. have launched social media consulting practices to try and solve what is shaping up to be the biggest social media ...

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